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On appeal from an adverse ruling by a three-judge District Court panel, the Supreme Court granted the Virginia State Board of Pharmacy review.\u003C\/p\u003E\n","question":"\u003Cp\u003EIs a statutory ban on advertising prescription drug prices by licensed pharmacists a violation of \u0022commercial speech\u0022 under the First Amendment?\u003C\/p\u003E\n","conclusion":"\u003Cp\u003EYes. In a 7-to-1 opinion, the Court held that the First Amendment protects willing speakers and willing listeners equally. The Court noted that in cases of commercial speech, such as price advertising, freedom of speech protections apply just as they would to noncommercial speech. Even speech that is sold for profit, or involves financial solicitations, is protected. 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